Maxionlabs × Tendify · 27 July 2026

What your buyers said.

Six things worth your time, from the calls and every human reply. Their words, not our summary. We have kept our conclusions out of it deliberately, so you can reach your own.

6meetings booked
5held
83%showed up (5 of 6)
22raised their hand
01

They are 3 to 4.5x cheaper than you, they know their AI is worse, and they do not care.

Every buyer who declined on price named their incumbent and its cost without being asked.

"it's exactly what we do right now, but concentrated in a single feature. So just for your reference, we right now have a subscription on MNH from Spain that focuses Spain, Portugal. So they just pop up all the new tenders. We check it out if it's okay and do basically just what you did, but using different tools. And it works pretty well. Honestly, 149 is very expensive for considering what we look at. Right. So right now we pay, I think it's 400 or 390 per year on the platform. It's true, there's no AI integrated, but we have an internal team that works, already use it. So I don't know, if you want to set up a trial, we can check it out, but being really honest with you, I don't see a match due to pricing mainly."

Rodrigo Nunes, BD Manager · Innoarea Projects (ES) · recorded call, 21 July
BuyerIncumbentTheir costvs €1,788/yr
Innoarea (ES)MNH, ES + PT coverage€390–400 / year4.5x
Nevontis (AT)local Austrian provider"1/3 of the price"~3x
Neocosmo (DE)IT-Ausschreibungnot disclosed
Dinser (ES)renewed 6 weeks earlierfull year prepaid

Rodrigo took the free trial and booked onboarding for the next day, immediately after saying the price does not work. The Nevontis figure is from your own team's write-up after the call, not from the buyer directly.

02

14 of 24 asked to see the tenders before agreeing to a call.

Unprompted, in five languages, across every campaign. The most consistent behaviour in the entire run.

"Hi Share please, let's see if you found something which I haven't"

Benedikt Breiling, Strategic Enterprise AE · EnterpriseDB

"To see if this meeting would be worthwhile, please tell me about the three opportunities you've identified for Siena Educación. If we see that we hadn't identified them and they're interesting, we'd decide to take the next step."

Alberto Ruiz Escalada · Siena Educación

"We have a team to constantly review tenders and bids, but yes, please share the ones you have and I can let you know if they are on our radar."

Rodrigo Nunes · Innoarea Projects

"Share the 3 headlines please and we can arrange a chat if theyre relevant."

Christopher Brown · KPMG Ireland, Global Strategy Group

"I'm interested, but before scheduling a meeting, could you please send me the details of the three tenders you mentioned, including their names (or reference numbers), deadlines, why they fit."

Artur Osman · ATLET Maraton Serwis

"Thanks for the not email, but I am pretty sure that your three examples either won't fit or that we will be already aware. We work in very much a competitive niche. Tender only come once in a while that are suitable. But i am always happy to b convinced otherwise."

Ingo Aicher · Jones AV (UK)

Also asked the same, in their own words: Amélie Derrieux-Sable, Juan Ramón Moscardó (CEO, Tars Design), Tobiasz Nykamowicz (Velo), Dik Gussekloo (Buro voor de Boeg), Mark O'Sullivan (Blocworx), Sebastian Wiegand (ConfigPoint), Yves (EAC), Verifeye, Robert van Poelgeest (Metaobjects Benelux).

03

Three buyers said yes, then stopped at the same place.

Each sequence below is one buyer, in order, in their own words.

"Yes, please share any links, I was already reviewing your solution but we could not identify tenders that would match at this time."

then: "The page is loading and loading but not showing the 3 relevant opportunities that you mentioned. Can you provide the list somehow else to understand if those are relevant to us?"

then: "Sorry but the process is a bit frustrating, you make up the impression that there are 3 tenders that are relevant and ultimately, I am asked to restore my access by signing up"

Philip, Sales · zetcom

"Thank you for reaching out. Yes, it would be interesting to look into those. Please do share the link."

then: "Thanks for the link. I tried to sign up, but the registration keeps failing at the last step. Could you please check?"

Vitali Vilims, CEO · ROBOLOGIC

"hi, ok, i can check it out, pls send over. best, joonas"

then: "no, doesnt work. stays in this view: [screenshot]"

then: "Hi yeah, no, none of those are close to what we work on i.e. sustainability action plans and GHG emissions modeling / forecasting."

Joonas Pekkanen, Chief Business Officer · Kausal
04

A buyer named what he wants. It is not what the product is sold on.

Asked directly, on a recorded call, what would make it valuable to him.

Ivan: "What would make this better for you? Not necessarily selling, but we're still trying to understand how to make this valuable for customers."

Volker: "I think the use of AI is something good that you do to provide that and to have all these services. Well, for me, better is that I really don't miss something. I have always the fear that I miss one or the other tender. I think the most ones we cover, but sure, if there is something where I can be sure that, and our focus is on DACH, so Germany, Austria, Switzerland."

Volker Zimmermann · Neocosmo (DE) · recorded call, 15 July

"Yeah, we have not only tenders that we work on, we have also other opportunities. So we have our CRM-based workflow for such a stuff. Understand that this helped you, but we would not need that far."
[on plugging into a CRM] "Yeah, we use Soho. Simple, easy thing."

Volker Zimmermann, on the pipeline layer
05

Two buyers had already built it themselves, with AI.

Both unprompted. One of them on a recorded call, in detail.

Volker: "Yes, we use Cloud AI. We have created our own agent for writing Tenders."
Ivan: "And are you happy? Is it working well?"
Volker: "We have built our skills database, so we give them the Tender documents for features, descriptions, the exits, and then it creates us an ensemble."
Ivan: "That's where we want to go next. So I'm glad to hear that it can be done."
Volker: "It can be done, yes. It's amazing. It saves so much time because it contains our content."

Neocosmo, recorded call, 15 July

"we already have inhouse what you offer.. we have our AI automations from scrapping tenders to evaluation and writing offers… thanks"

d-soft (RO)
06

Who actually raised their hand.

All 22 interested replies, compared against the 12,655 companies we mailed. Two patterns are large enough to mention. Two commonly assumed ones are not.

AttributeShare of everyone mailedShare of the 22
IT services27.7%63.6% (14)2.3x
Digital consulting28.8%22.7% (5)0.8x
Construction / engineering12.4%4.5% (1)0.4x
Under 50 employees33.2%59.1% (13)1.8x
251+ employees15.6%13.6% (3)0.9x

IT services companies raised their hand at 2.3x their share of the list. Construction came in at 0.4x, and digital consulting, which is nearly the same share of the list as IT services, came in below its weight at 0.8x. Companies under 50 people are over-represented at 1.8x, driven mainly by the smallest firms of 1 to 10 people.

Two things this data cannot tell you, and we will not pretend otherwise.

Country. No usable signal. Spain is 15.3% of the list and 18.2% of the interested replies, France 15.2% and 9.1%. Every country lands on between one and four companies, and the single largest multiplier in the whole country cut is one individual in the United States. That is noise, not a market.

How often they have won before. Nineteen of the twenty-two have exactly one recorded public win and three have two. Not one has three or more. There is no habitual-bidder pattern here in either direction, so if anyone tells you frequent bidders convert better, or worse, this dataset does not support either claim.

How this was gathered. Every reply from a real person was read and kept, including the rude ones and the flat rejections. Quotes are verbatim, including typos and non-English text, and nothing has been paraphrased to make a point. Automated replies, out-of-office messages and mail-gateway notifications were excluded from every count.

Two periods, and they are not the same. The meeting numbers are the July sprint, which ran from the 13th and paused on the 21st. The quoted replies span June and July across the full outbound programme, so the buyers in section 3 replied during the June run.

What is thin. Two of the five held calls were recorded and transcribed; the other three exist only as a short write-up from whoever ran them, so those calls contribute almost nothing here. Section 6 rests on 20 interested replies, which is enough to see a doubling and not enough to see anything smaller. We have flagged where that limit bites rather than writing around it.

Prepared by Maxionlabs for Tendify · 27 July 2026
The full reply corpus and call transcripts are available as raw files, so you can run your own analysis.